Content marketing is the best way to be found in the digital world – connect with the people generating billions of Google search queries per day.
Our writing and editing team knows the tried & true strategies to make great articles, blog posts, videos, and more great content work for your business.
We can help:
Define target personas and create topic clusters to reach them
Run keyword research and turn that data into click-worthy titles
Plan a content compass and coordinate publishing across multiple marketing channels
Use Search Engine Optimization (SEO) best practices to structure online content that will keep Google smiling
Create well-researched, well-written articles for your website every month, every week, or every day
Why us? We have a proven track-record of launching content marketing strategies and turning them into organic search traffic magnets with thousands of daily visitors.
Here’s an example from one of our oldest and most successful clients, plant identifier app PlantSnap…
Our team created this article by first analyzing search query data to identify which specific keywords flower enthusiasts were searching for, and finding high search traffic and low competition for the keyphrase “hibiscus flower.”
Our content editor turned that keyword into an easy-to-understand, SEO-driven, inviting title and scheduled it in the client’s content compass. The editor then assigned the article to our writer Riley Fortier (Smithsonian Tropical Research Institute botanist and explorer extraordinaire) because of his subject-area expertise and interests.
After Riley researched and wrote the article, our editor then used our suite of marketing tools and copywriting expertise to ensure quality and make the content as attractive as possible to search engines with tactics such as:
- creating lists and bullet points, and breaking up dense paragraphs for readability
- correctly tagging titles and subtitles
- using perfect grammar
- swapping out overly complicated words for simpler synonyms
- checking usage rights for photos and adding alt text
- adding an appropriate number of backlinks to trustworthy websites
How did this all play out? Just try searching “hibiscus flower” in Google! This article is regularly in the top 5 organic search results.
What did the client say?
Don’t just take our word for it – always check the data! We’ve helped clients grow to 100,000s of monthly visitors
These screenshots below are from our work with PlantSnap and their sister company Earth.com. Our content strategy has helped them grow their organic search traffic, backlinks, and keyword footprint.