The Power of

Ethical Digital Marketing

Digital marketing is powerful...and it’s an industry ripe for criticism. Marketers in recent years have distributed political propaganda, launched misinformation campaigns, and perpetrated scams all around the world. At the same time, marketers have built incredible communities, provided free education to millions of people, and scaled the positive impact of organizations and companies across the globe.

 

On the surface, ethical marketing may seem pretty straightforward. But reality is a bit more complicated than that. We’ve noticed that a lot of digital markers don’t acknowledge that complexity. Whether we like it or not, as web developers and digital marketers, we make ethical choices every day.

 

Such as:

Which tactics should we use to reach audiences?

Which data sets are acceptable to use?

How do we talk about the benefits of our products in order to increase sales?      How do we tell compelling stories while being truthful and accurate?

Image

We marketers are now able to track and influence the behavior of billions of people on a daily basis. This is an incredible amount of power and many people find it unsettling. Some people go the luddite route, refusing to get a smartphone or use social media. Others are tech-savvy, using VPNs and ad-blockers to shield their exposure to online marketing. But inevitably, online behavior is tracked and translated into data that marketers can quantify, analyze, and interpret.

 

At Optimotive, we believe that all digital marketers have a moral obligation to “do the right thing” with this power.

Introducing:
Ethical Digital Marketing

 

With this manifesto, we at Optimotive are challenging ourselves and our peers to dig deeper into what it means to be an ethical digital marketer. Below we’ve identified six “pillars” of ethical digital marketing:

 

1) PLATFORMS

2) DATA

3) TACTICS

4) SUSTAINABILITY

5) TRANSPARENCY

6) IMPACT 

 

In each section, we share our take on ethical/unethical behavior and some guiding questions to help assess how ethical your marketing might be.

 

We don’t have all the answers. But we want to start asking the right questions.

Image

The Power of

Ethical Digital Marketing

Digital marketing is powerful...and it’s an industry ripe for criticism. Marketers in recent years have distributed political propaganda, launched misinformation campaigns, and perpetrated scams all around the world. At the same time, marketers have built incredible communities, provided free education to millions of people, and scaled the positive impact of organizations and companies across the globe.

 

On the surface, ethical marketing may seem pretty straightforward. But reality is a bit more complicated than that. We’ve noticed that a lot of digital markers don’t acknowledge that complexity. Whether we like it or not, as web developers and digital marketers, we make ethical choices every day.

 

Such as:

Which tactics should we use to reach audiences?

Which data sets are acceptable to use?

How do we talk about the benefits of our products in order to increase sales?      How do we tell compelling stories while being truthful and accurate?

Image

We marketers are now able to track and influence the behavior of billions of people on a daily basis. This is an incredible amount of power and many people find it unsettling. Some people go the luddite route, refusing to get a smartphone or use social media. Others are tech-savvy, using VPNs and ad-blockers to shield their exposure to online marketing. But inevitably, online behavior is tracked and translated into data that marketers can quantify, analyze, and interpret.

 

At Optimotive, we believe that all digital marketers have a moral obligation to “do the right thing” with this power.

Introducing:
Ethical Digital Marketing

 

With this manifesto, we at Optimotive are challenging ourselves and our peers to dig deeper into what it means to be an ethical digital marketer. Below we’ve identified six “pillars” of ethical digital marketing:

 

1) PLATFORMS

2) DATA

3) TACTICS

4) SUSTAINABILITY

5) TRANSPARENCY

6) IMPACT 

 

In each section, we share our take on ethical/unethical behavior and some guiding questions to help assess how ethical your marketing might be.

 

We don’t have all the answers. But we want to start asking the right questions.

Image

The Power of

Ethical Digital Marketing

Digital marketing is powerful...and it’s an industry ripe for criticism. Marketers in recent years have distributed political propaganda, launched misinformation campaigns, and perpetrated scams all around the world. At the same time, marketers have built incredible communities, provided free education to millions of people, and scaled the positive impact of organizations and companies across the globe.

 

On the surface, ethical marketing may seem pretty straightforward. But reality is a bit more complicated than that. We’ve noticed that a lot of digital markers don’t acknowledge that complexity. Whether we like it or not, as web developers and digital marketers, we make ethical choices every day.

 

Such as:

Which tactics should we use to reach audiences?

Which data sets are acceptable to use?

How do we talk about the benefits of our products in order to increase sales?      How do we tell compelling stories while being truthful and accurate?

Image

We marketers are now able to track and influence the behavior of billions of people on a daily basis. This is an incredible amount of power and many people find it unsettling. Some people go the luddite route, refusing to get a smartphone or use social media. Others are tech-savvy, using VPNs and ad-blockers to shield their exposure to online marketing. But inevitably, online behavior is tracked and translated into data that marketers can quantify, analyze, and interpret.

 

At Optimotive, we believe that all digital marketers have a moral obligation to “do the right thing” with this power.

Introducing:
Ethical Digital Marketing

 

With this manifesto, we at Optimotive are challenging ourselves and our peers to dig deeper into what it means to be an ethical digital marketer. Below we’ve identified six “pillars” of ethical digital marketing:

 

1) PLATFORMS

2) DATA

3) TACTICS

4) SUSTAINABILITY

5) TRANSPARENCY

6) IMPACT 

 

In each section, we share our take on ethical/unethical behavior and some guiding questions to help assess how ethical your marketing might be.

 

We don’t have all the answers. But we want to start asking the right questions.