SEO-driven content is King
Quality content produces millions of visitors
While working with the nature site Earth.com and its sister app Plantsnap since 2018 the site has seen monumental increases in visitors. Producing upwards of 12 pieces per month we aimed to both grow that audience and increase engagement. This presented a unique challenge in that we wanted the site to evolve to attract new users without changing the site so much as to alienate return customers.
To meet both these needs we began to generate SEO-driven long-form content. These blog pieces provided new and exciting content for first-time users while satisfying return users with in-depth, detailed articles about the topics, places, and animals that they love.
The results of our efforts has been astounding with growth reaching an apex of 6.7 million users total users and time spent on site increasing by 300%.
We live & travel in all major time zones,
so there’s a good chance one of us is awake.
SEO-driven content is King
Quality content produces millions of visitors
While working with the nature site Earth.com and its sister app Plantsnap since 2018 the site has seen monumental increases in visitors. Producing upwards of 12 pieces per month we aimed to both grow that audience and increase engagement. This presented a unique challenge in that we wanted the site to evolve to attract new users without changing the site so much as to alienate return customers.
To meet both these needs we began to generate SEO-driven long-form content. These blog pieces provided new and exciting content for first-time users while satisfying return users with in-depth, detailed articles about the topics, places, and animals that they love.
The results of our efforts has been astounding with growth reaching an apex of 6.7 million users total users and time spent on site increasing by 300%.
We live & travel in all major time zones,
so there’s a good chance one of us is awake.
SEO-driven content is King
Quality content produces millions of visitors
While working with the nature site Earth.com and its sister app Plantsnap since 2018 the site has seen monumental increases in visitors. Producing upwards of 12 pieces per month we aimed to both grow that audience and increase engagement. This presented a unique challenge in that we wanted the site to evolve to attract new users without changing the site so much as to alienate return customers.
To meet both these needs we began to generate SEO-driven long-form content. These blog pieces provided new and exciting content for first-time users while satisfying return users with in-depth, detailed articles about the topics, places, and animals that they love.
The results of our efforts has been astounding with growth reaching an apex of 6.7 million users total users and time spent on site increasing by 300%.