Getting A Goodnight’s Rest
Never Looked So Good.
PPC strategy leading to a 730% increase in sales
SKiVYS Femme is a women’s loungewear and sleepwear brand specializing in ultra-soft and stylish dresses that can be worn many ways. They came to us seeking greater awareness and revenue generation.
To identify the right audience and message, we surveyed existing customers to better understand the ways in which they like to wear the dress. The research has allowed us to readjust our understanding of who the core customer was and how they lived in the garment.
With an enhanced perception of the audience we wanted to reach, and their dress preferences, we crafted a series of pay-per-click campaigns to drive traffic and conversions.
Our team focused on Facebook and Google where we leveraged witty copy and short form videos to express the unique features of this versatile dress. One video that was especially successful increased sales by 730% in just a couple of weeks. In its first year as a brand, we helped SKiVYS reach $200K plus in revenue on a modest marketing budget.
We live & travel in all major time zones,
so there’s a good chance one of us is awake.
Getting a Good Night's Rest
Never Looked So Good.
PPC strategy leading to a 730% increase in sales
SKiVYS Femme is a women’s loungewear and sleepwear brand specializing in ultra-soft and stylish dresses that can be worn many ways. They came to us seeking greater awareness and revenue generation.
To identify the right audience and message, we surveyed existing customers to better understand the ways in which they like to wear the dress. The research has allowed us to readjust our understanding of who the core customer was and how they lived in the garment.
With an enhanced perception of the audience we wanted to reach, and their dress preferences, we crafted a series of pay-per-click campaigns to drive traffic and conversions.
Our team focused on Facebook and Google where we leveraged witty copy and short form videos to express the unique features of this versatile dress. One video that was especially successful increased sales by 730% in just a couple of weeks. In its first year as a brand, we helped SKiVYS reach $200K plus in revenue on a modest marketing budget.
We live & travel in all major time zones,
so there’s a good chance one of us is awake.
Getting a Good Night's Rest
Never Looked So Good.
PPC strategy leading to a 730% increase in sales
SKiVYS Femme is a women’s loungewear and sleepwear brand specializing in ultra-soft and stylish dresses that can be worn many ways. They came to us seeking greater awareness and revenue generation.
To identify the right audience and message, we surveyed existing customers to better understand the ways in which they like to wear the dress. The research has allowed us to readjust our understanding of who the core customer was and how they lived in the garment.
With an enhanced perception of the audience we wanted to reach, and their dress preferences, we crafted a series of pay-per-click campaigns to drive traffic and conversions.
Our team focused on Facebook and Google where we leveraged witty copy and short form videos to express the unique features of this versatile dress. One video that was especially successful increased sales by 730% in just a couple of weeks. In its first year as a brand, we helped SKiVYS reach $200K plus in revenue on a modest marketing budget.